There, you have your little villa, with wonderful pine trees around, ancient stones, the scorching sun, crickets buzzing in the garden. And on the table, slices of mozzarella, Roman plum tomatoes covered in olive oil and basil and, of course, some wonderful white wine ... served in a paper box.
Why would you want to drink quality-labeled Italian wine from a box? Ask the Italian ministry of agriculture.
The agriculture ministry has decided to allow the producers of the country's top-notch wines to sell their vino in cardboard boxes and in more refined versions of the wine box with a plastic pocket inside that protects the wine better.
The reasons are a mix of concerns about the environment and flattening sales abroad because of tough competition.
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