"The Shanghai World Expo 2010 and the Olympics" – explained Giovanni Mantovani – "will be a true test as well as an opportunity for the image of Italian wine. There is great potential for Macao, considered the Las Vegas of China with its 30 casinos and 30,000 hotel rooms, which, until now, has been dominated by French and Portuguese offers. But the 6 euro price range, which is the price range that is expected to grow in consumption with three digit numbers, is precisely the range that Italian wines fit into.
For now, Italian imports represent only 5% of total imports to China, and France claims 45%. Italy is preceded only by Australia and has registered growth of 177%.
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